Writing Samples

I am a professional freelance content and copywriter with over five years of experience. My expertise spans topics such as fashion, art and design, creativity, sustainability, business, and yoga, for both B2B and B2C audiences.

 

As a communicator, my particular strength lies in storytelling and storyselling – powerful techniques that create empathy and connect with audiences in a meaningful way. I am also experienced in developing and writing in diverse brand voices.

 

I offer my services primarily in English but also in German, including translation and localisation work. Get in touch to discuss your writing needs.

 

Please find below a selection of key projects I have worked on previously. 

What I can do for you

  • Sales Copy
  • Full Brand Voice Development
  • Collection Copy
  • Video Scripts
  • Social Media Copy
  • Website Copy
  • Newsletters
  • Blog Posts & Articles
  • White Papers
  • Editing
  • Translations (German/English)
  • Localisations
Brand Rebrand & Voice Development – Meyadey

Context / Challenge:
Meyadey, a sustainable Swedish childrenswear brand focused on biodiversity, needed a distinctive brand identity and voice.

Approach:
Led the full rebrand and developed a playful, purpose-driven brand voice aligned with biodiversity messaging.

Outcome:
Delivered a comprehensive brand voice guide, enhancing consistency and resonance across all brand communication.

 

View Project here

Rebrand Guide

Context / Challenge:
Maxomorra aimed to grow brand awareness in the German-speaking market, previously limited to local retailer activities.

Approach:
Led the content and marketing localisation, including creating a German style guide, translating the website, and managing a team of three freelancers. Launched a dedicated German social media page with localised content, giveaways, and brand ambassador collaborations.

Outcome:
Achieved over 500 followers within months with a 5% engagement rate, and increased B2B sales in the German market by 15%.

 

View Project here

Context / Challenge:
The Dutch start-up BjörnBox required a white paper to establish thought leadership in the fashion wholesale sector.

Approach:
Researched and wrote “Succeeding in the Fashion Industry: How can Fashion Brands Build a Successful and Future-Proof Wholesale Strategy,” combining market insights with actionable recommendations.

Outcome:
Positioned BjörnBox as a credible partner for sustainable wholesale solutions within their target audience.

 

View Project here

Context / Challenge:
Jewellery designer Julia Otilia needed compelling sales copy for her “Swirling Wind” collection and coordinated editorial production in Paris.

Approach:
Wrote sales copy and a designer profile highlighting her nature-inspired aesthetic. Additionally, I managed the full editorial project and modelled for the campaign.

Outcome:
Delivered copy and visuals that strengthened brand storytelling and collection launch materials.

 

View Project here

Context / Challenge:
Luna Skates required high-quality English translations for their German website and marketing materials to reach international customers.

Approach:
Translated website content and marketing copy from German into English, ensuring accuracy while adapting brand tone for the international market.

Outcome:
Enhanced Luna Skates’ brand presence and accessibility for English-speaking audiences.

 

View Project here

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