Buying Project: Denim Collection for MiH

Buying Project: Denim Collection for MiH About the Buying Project This project was part of my Bachelor (Hons) Degree in International Fashion Business. For our Buying Module we were given the task to propose a range for AW19 for one of four denim brands. The brand chosen for this project is Mih Jeans. We had […]

Marketing Project: Lacoste x Wes Anderson

Marketing Project: Lacoste x Wes Anderson About the Marketing Project This project was part of my Bachelor (Hons) Degree in International Fashion Business. For our Marketing Module we were given the task to act like a brand manager and create a marketing campaign for Lacoste. The choice was given to either expand Lacoste’s Market Position […]

Dissertation: Making Open Source Fashionable

Dissertation: Making Open-Source Fashionable About the Dissertation This project was my dissertation for my Bachelor (Hons) Degree in International Fashion Business at Nottingham Trent University. I chose to investigate into the opportunity of implementing an open-source model to drive creativity in fashion design. Not only our research but also the visual presentation played into the […]

Cinnamint Magazine

Cinnamint Magazine About the Cinnamint Magazine This was my final project for my graphic design diploma. We were able to pick any project of our choice that would best illustrate our skills as a graphic designer. Due to my passion for magazines, layout design and copywriting, I committed myself to design an independent magazine. The […]

Maxomorra

Maxomorra About Maxomorra Maxomorra is a colourful and sustainable Swedish childrenswear brand that was founded in 2008. The brand is fully GOTS certified and known for their bold and humorous Scandi prints. My Role at Maxomorra I first joined the team of Maxomorra in 2019 as their freelance Social Media Manager and had at last […]