Marketing Project: Lacoste x Wes Anderson

About the Marketing Project

This project was part of my Bachelor (Hons) Degree in International Fashion Business. For our Marketing Module we were given the task to act like a brand manager and create a marketing campaign for Lacoste. The choice was given to either expand Lacoste’s Market Position or to communicate Lacoste’s existing brand credentials. Furthermore, we were asked to design additional and assisting materials that would illustrate our ideas. For this, I decided to work on packaging design.